Location Page

General Schema data

Used by search engines to understand content

• fact-based
• not marketing or sales-oriented
• write in local language

Schema title: 40–60 characters Short, precise and in line with the actual content of the page

Schema description:  120–250 characters (about 1–2 sentences). Short, fact-based explanation

Schema image: Show picture of the clinic. Use an image that is actually on the page. Ideally, use high-resolution images (at least 1200 px width)

Available Services

Select one of following types; MedicalProcedure, MedicalTest or MedicalTherapy and then a treatment page that reflects the treatment.

Google understands medical content much better when the schema type is correct

MedicalProcedure = interventions or procedures performed on the body, whether surgical or non-surgical.

Typical examples: Surgical procedures (e.g. meniscectomy, hernia repair), Endoscopic procedures (gastroscopy, colonoscopy – when the focus is treatment), Injections, Mole removal, Biopsy (even if diagnostic, it is considered a procedure)

MedicalTest = to figure something out, not to process

Used when the content is about examinations that provide a diagnosis or measure a health condition.

Typical examples: Blood test, CT, Allergy test, Colonoscopy (when the focus is diagnostics)

MedicalTherapy = treatment, not diagnosis or procedures

Typical examples: Physiotherapy, Medical treatment, Psychotherapy, Rehabilitation

Use only one per page. If a treatment page can be both a MedicalTest and a MedicalProcedure, choose the one that is most prominent in the content. If the main purpose is diagnostics, then use MedicalTest

If the main purpose is treatment and the procedure, then use MedicalProcedure

Medical Specialties for location

Check the types of specialists available at the location.

Example

The example shows which fields should be filled in. There will often be many more Available Services than in this example.