Treatment Page

General Schema data

Used by search engines to understand content

• fact-based
• not marketing or sales-oriented
• write in local language

Schema title: 40–60 characters Short, precise and in line with the actual content of the page

Schema description:  120–250 characters (about 1–2 sentences). Short, fact-based explanation

Schema image: A schema image on a treatment page is important because it:

• strengthens medical E‑E‑A‑T
• helps Google understand the content
• provides semantic context
• is used in the Knowledge Graph / Health Graph
• can be displayed in AI-based search results
• increases the credibility of the clinic

Avoid “stock photo.” Use real clinic photos. The image must not appear on the page itself, but the image should strengthen medical credibility and match the content. Ideally, use high-resolution images (at least 1200 px width)

Schema body location: 

Describe which part of the body the treatmentpage applies to. On treatment pages use specific areas. It should be (in English) an anatomical area Google understands. Example:

• Eye
• Female reproductive system
• Male reproductive system
• Musculoskeletal system
• Upper respiratory tract

Ask Copilot what word to use!

Schema followup:

Describe what to do after the procedure is completed.

Schema how performed:

Describe how the treatment/procedure is carried out.

Schema contraindication:

An overview of conditions, symptoms, clinical findings or risk factors that mean a treatment or procedure should not be performed

Schema preparation:

Brief and precise description of preparations required. Example: fasting, clarification of allergies, drug use, consent.

Schema procedure type: 

• NoninvasiveProcedure
• PercutaneousProcedure

Why is it important to fill out Schema?

Better visibility and ranking in Google. Increases the chance that Aleris can get:

• rich results (enhanced search results)
• better visibility on medical searches
• more relevant traffic from patients who are actually looking for these treatments

Google prioritizes sites that provide structured medical information, especially in the health field.

The presentation on Treatment Pages follows what is expected of serious healthcare providers. It provides higher credibility and quality for patients.

When metadata is accurate and detailed, can 

• chatbots
• internal search engines
• external search engines
• recommendation systems

… more easily guide patients to the right treatment.

• Aleris will appear more professionally solid
• Aleris will be more clearly differentiated from rogue players
• Strengthen Aleris as an "authority" in Google and other search services